Monday, August 3, 2009

Cigna - Tay & Brad

Here are some revisions to our Cigna piece.

Tagline: Proactive care.

Headline for the front: Questions got you queasy?
Subhead for back: Answers may be closer than you think.
Bodycopy: Our 24-Hour Health Information Line gives you 24/7 access to specially trained nurses and an audio library of more than 1,000 health-related topics free of charge. It’s okay to obsess about your health. We do.



Headline for front: Anxiety keeping you up?
Subhead for back:Comfort is as closer than you think.
Bodycopy: Our 24-Hour Health Information Line gives you 24/7 access to specially trained nurses and an audio library of more than 1,000 health-related topics free of charge. It’s okay to obsess about your health. We do.


Headline for front: Sick with worry?
Subhead for back: Relief may be just ten digits away.
Bodycopy: Our 24-Hour Health Information Line gives you 24/7 access to specially trained nurses and an audio library of more than 1,000 health-related topics free of charge. It’s okay to obsess about your health. We do.

1 comment:

  1. Great. Good to go.

    For the art direction, pull this line out:

    "It’s okay to obsess about your health. We do."

    Also, are you revising offer copy? As far as I remember, this was okay as is.

    ReplyDelete