Tuesday, August 4, 2009

Redesign Lloyds mail




here the redesign for the back side of Lloyds campaign mail;
I think I'm going with the top left, what do you think?

Monday, August 3, 2009

HOW ARE YOU DOING?

I'm looking forward to seeing everyone's work tonight. Seems like you've all made a lot of progress. Let me know if you have any individual questions about your work.

Cigna - Tay & Brad

Here are some revisions to our Cigna piece.

Tagline: Proactive care.

Headline for the front: Questions got you queasy?
Subhead for back: Answers may be closer than you think.
Bodycopy: Our 24-Hour Health Information Line gives you 24/7 access to specially trained nurses and an audio library of more than 1,000 health-related topics free of charge. It’s okay to obsess about your health. We do.



Headline for front: Anxiety keeping you up?
Subhead for back:Comfort is as closer than you think.
Bodycopy: Our 24-Hour Health Information Line gives you 24/7 access to specially trained nurses and an audio library of more than 1,000 health-related topics free of charge. It’s okay to obsess about your health. We do.


Headline for front: Sick with worry?
Subhead for back: Relief may be just ten digits away.
Bodycopy: Our 24-Hour Health Information Line gives you 24/7 access to specially trained nurses and an audio library of more than 1,000 health-related topics free of charge. It’s okay to obsess about your health. We do.

Sunday, August 2, 2009

Brad/Pla My Family.com

Here are some revised bodycopy options and some copy for the envelopes for MyFamily.com. PLEASE ignore the pink highlighting.


Revised Mother’s Day card bodycopy:

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, listen to advice from people who’ve been making the same mistakes for 40 years. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, get advice you never even asked for. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, show them you once and for all that you really do have a job. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, get career advice from people who haven’t worked since the Ford administration. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, get career advice from people who spend their days playing shuffleboard.. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Envelopes:

Thanksgiving: Happy Thanksgiving

Season’s Greetings: Holiday Greetings

Mother’s Day: A Mother’s Day Wish

More Marvel Maids

  1. Don’t look behind your washing machine. Call us.
  1. 10 digits from a clean home.
  1. Clean your home by picking up the phone.
  1. The other one ran away.
  1. The other one may have ran away
  1. A clean home is just a call away
  1. You won’t even miss the mess.
  1. Missing something?
  1. There’s another one where this came from.
  1. Some things go missing and never find their way home.
  1. Put out an Amber Alert for your earrings?
  1. Is your junk drawer taking over?
  1. Your junk drawer shouldn’t be a lost and found
  1. One more reason to do something about the mess.
  1. Cleaning alone doesn’t work either.

  1. If what you’re looking for is found behind your washing machine, you might need our help.

  1. If you have to look for the other one, you might need our help.

  1. If you can’t find the other one, call us.

  1. The only thing you’ll miss is the mess.

Let Marvel Maids pros show you the easy way to a cleaner home.

  1. The thing you lost could be closer than you think.

Let marvel maids pros show you the clean home you’ve been looking for.


Approved from class: The other one is just a phone call away.

Let Marvel Maids pros show you the clean home you thought you lost.

More Body:

Let Marvel Maids pros find you an easier way to keep your home clean.

Let Marvel Maids pros help you find an easier way to clean your home.

Let Marvel Maids pros show you the easy way to a cleaner home.

Let Marvel Maids pros show you the quick way to a cleaner home.

Let Marvel Maids pros show you how easy organization can be.

Let Marvel Maids pros organize your home.

Let Marvel Maids pros save you time and money

Let Marvel Maids pros find order in the chaos

Let Marvel Maids pros turn your mess into _____

Let Marvel Maids turn your home into a showplace.

Let Marvel Maids turn your pit into a palace.

Let Marvel Maids turn your pit into a showplace

Let Marvel Maids pros turn your mess into a

TAGLINES:

Wonderfully Clean

Magically Clean

Leave the work to us

Surprise it’s clean

Saturday, August 1, 2009

More lines for 3rd Liberty Mutual piece w/Vedang

The current line: Burn up the road. Not your pay check.

Some new options:
  1. Your helmet protects your head. Our insurance protects your wallet.
  2. Too bad insurance doesn’t have to pay attention to the speed limit
  3. You follow the rules of the road. Insurance should follow your rules.
  4. Focus on burning up the road. Not your finances.
  5. Riding should be about burning up the road. Not your finances.
  6. Riding’s about burning up the road. Not your paycheck.
  7. Riding’s about freedom. Not big bills.
  8. Riding’s about big thrills. Not big bills.
  9. Ride for the thrills. Not the bills.
  10. You ride for the freedom. Don’t get bogged down by bills.
  11. You ride for the freedom. We’ll free you to enjoy it.
  12. Let go of your inhibitions. Not your life savings.
  13. The only thing you want to see go up is the speedometer. Not your insurance bill.
  14. Rev up your engine. Not your expenses.
  15. Raising hell doesn’t have to raise your expenses.
  16. Crank up your engine. Not your insurance bill.

Thursday, July 30, 2009

Tay and Liana's Ikea

FRONT:

Little assembly required.

BJURSTA table:

Head: For the uninvited guests.

Subhead: In case mom and dad decide to drop by for dinner, be prepared with a convenient table that is ready for use anytime.

INGOLF chair:

Head: For the spontaneous game of musical chairs.

Subhead: It’s nice to have an extra chair – or two – are strong enough to stand up to more than one person fighting over them.

VARD storage cabinet:

Head: For the apartment with less space than a cardboard box.

Subhead: Living in the city means you learn to be flexible with space. Having furniture that can be used as several pieces is just genius.

Liana and Pla's revised Lloyds TSB

Lloyds:

Ad1:

Front: Your money can do many things.

Pull out: Including grow.

Subhead: Lloyds TSB can help you manage your money and learn to focus on what you really want in life.

Get $20 today when you open a student checking account.

Back of card:

Manage your money easily with our helpful tools. Open an account and you qualify for:

  • Free text alerts when your balance is getting low
  • Our Save the Change program that helps you hold onto your pennies
  • Savings and budget calculators to manage your spending

CTA: Focus on your goals at lloydstsb.com.

TAG: Reach your goals.

Ad 2:

Front: managing your money can be easy.

Pull out: When you can see your goal.

Subhead: By opening an account with Lloyds TSB you can see how quickly your money can grow.

Open an account today and receive and extra $20.

Back of card:

Helpful ways to ensure you have control of your growth. We don’t call them discounts, we prefer perks:

  • Discounts at 4,000 hostels around the world
  • 35 free music downloads from eMusic
  • Free texts alerts when your balance is getting low

CTA:Learn how to make you money thrive at lloydstsb.com

TAG: Reach your goals.

Ad 3:

Front:

Be the kind of person who makes money.

Pull out: And knows how to keep it.

Subhead: Manage your money wisely with Lloyds TSB and hold on to what you earned.

Open an account and receive and extra $20.

Back of card: Ensure that you hold on to your money with these helpful tools:

  • $200 interest-free overdraft protection
  • Our Save the Change program that helps you hold on to your pennies
  • Commission-free foreign currency

CTA: Hold on to you money at lloydstsb.com

TAG: Reach your goals.