Back of cards feels stark. Laying out body copy is one of the finer points of art direction - it really demonstrates skill. I'd suggest revisiting that back area. Can you add an image or icon to make it more compelling and support the copy?
Everything else looks good. See comments for copy revisions. After looking at these the 20 pounds really isn't making sense with the headlines. This campaign is very interesting and I hope you can make it work.
Creative Direct explores the the process of Direct Marketing through a series of assignments that encourage students to strategize and execute high-impact direct mail campaigns.
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Back of cards feels stark. Laying out body copy is one of the finer points of art direction - it really demonstrates skill. I'd suggest revisiting that back area. Can you add an image or icon to make it more compelling and support the copy?
ReplyDeleteEverything else looks good. See comments for copy revisions. After looking at these the 20 pounds really isn't making sense with the headlines. This campaign is very interesting and I hope you can make it work.