Saturday, July 25, 2009

Liana and Pla's revised Lloyd's lines

**Everywhere it shows a $ I am meaning to put the symbol for pounds. I just don’t know where to find it on my computer.

1.

Front before pull out:

Managing your money can be easy.

Pull out:

When you can see your goal it seems effortless.

Sub head: Lloyds TSB can help you manage your money and learn to focus on what you really want in life.

Discount: Open an account and receive and extra $20.

Back of card:

Lloyds TSB helps you manage your money the way you like:

  • Free text alerts when your balance is getting low.
  • Save the Change program that helps you save every time your use your Debit Card.
  • Savings and Budget Calculator to manage your spending.

CTA: Visit lloydstsb.com to learn how to focus on your goal.

TAG: Reach your goals.

2.

Front:

Your money can do many things in a bank.

Pull out: One of which is grow.

Subhead: By opening an account with Lloyds TSB you can see how quickly keeping your money in one place can make it grow.

Discount: Open an account and receive and extra $20.

Back of card:

Lloyds TSB gives likes to help you wherever we can:

  • Discounts at 4,000 hostels around the world.
  • 35 free music downloads from eMusic.
  • Free text alerts when your balance is getting low.

CTA: Visit lloydstsb.com to learn how to make your money thrive.

TAG: Reach your goals.

3.

Front:

Be someone who makes money.

Pull out:

Be the person who knows how to keep it.

Sub head:

Manage your money wisely with Lloyds TSB and you can earn the respect you deserve.

Discount: Open an account and receive and extra $20.

Back of card:

Lloyds TSB can help you earn the respect and money you have worked so hard to get:

  • $200 interest-free overdraft protection.
  • Save the Change program that saves you money every time you use your Debit Card.
  • Commission free foreign currency.

CTA: Visit lloydstsb.com to learn how to earn respect.

TAG: Reach your goals.

2 comments:

  1. Getting closer. Still like old version of this head better:
    Your money can do many things in a bank.
    One of which is grow.

    The 'in a bank' part is awkward.

    The first lines on back of cards also could be improved. Still don't get the respect angle.

    ReplyDelete
  2. Please review previous comments. I know we've talked about this a lot but I still think the headlines need to work harder: getting to the point quickly, paying off the 20 pounds, making sense of the blurry images on the pullout.

    ReplyDelete