Here are the revised Rain-X lines per the feedback last night.
I am having a tough time with the second one. Here you can see I've included a few options for review.
EASY TO INSTALL (tab closure)
Outside: Plug and play technology for your windshield.
Inside: Rain-X Latitude Wipers just snap and lock into your standard or curved wiper blades – allowing you to tackle the roughest conditions head-on.
Offer: Take 20% off your purchase of Rain-X wipers.
ICE RESISTANT (coin scratch)
Outside: ???? Cutting-edge materials to get you through real-world scrapes.
Inside:
Rain-X Latitude Wipers have a durable, rubber-encased, frame that resists ice, and anything else Mother Nature can dish out – helping you power through the coldest winter months.
Built with a durable, rubber-encased frame, Rain-X wipers are impervious to ice and anything else Mother Nature can dish out –powering your drive through even the coldest winter months.
Ice resistant Rain-X Latitude wipers are built with a durable rubber encased frame that’s impervious to ice, heat, anything Mother Nature can dish out – powering your ride through the coldest winter conditions without even a scratch.
Rain-X Latitude Wipers are built with a durable, rubber encased frame and thermal resistant synthetic rubber that makes them impervious to ice and keeps them from warping in excessive heat.
Rain-X Latitude Wipers are encased in thermal-resistant, synthetic rubber that makes them impervious to ice and sun damage – powering your drive through any extreme nature can dish out.
Rain-X Latitude Wipers are encased in thermal-resistant, synthetic rubber that makes them impervious to ice and sun damage – helping you keep your eye on the road, not the thermostat.
Rain-X Latitude Wipers are encased in thermal-resistant, synthetic rubber that makes them impervious to ice and sun damage – letting you concentrate on the drive, not the weather
. Rain-X Latitude Wipers are encased in thermal-resistant, synthetic rubber that makes them impervious to ice and sun damage – pushing
Get a free Rain-X Visibility Pack when you purchase two or more Rain-X Latitude Blades.
HIGH PERFORMANCE (peel up)
Outside: Hit the road in hi-def.
Inside: Rain-X Latitude wipers have a unique, contoured design that ensures a great view under any circumstances – helping you focus on the road, not the conditions.
Offer: Get 20% off your purchase of Rain-X Original Glass Treatment.
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As for the options. I like the beginning of this one (everything up to the em dash):
ReplyDeleteRain-X Latitude Wipers have a durable, rubber-encased, frame that resists ice, and anything else Mother Nature can dish out – helping you power through the coldest winter months.
And the end of this one (after the em dash):
Rain-X Latitude Wipers are encased in thermal-resistant, synthetic rubber that makes them impervious to ice and sun damage – letting you concentrate on the drive, not the weather.
Can you pair them up?
Also, I think you need to work on more headline opts for this. Come up with more tech buzzwords. Look at sites that sell or review the latest technologies. Here are a few to get you started, though I'm not sure if any of these will work any better:
flatscreen / widescreen / display / webcam / roadcam / reality apps / point-and-shoot / smartphone / shortcuts / bookmark favorite views / megapixel / window / screen resolution / 3G / 2.0 / next-gen / mobile apps / home theater versus window viewing...?
Lastly, the Easy-to-Install ending ("allowing you to tackle the roughest conditions head-on") does not feel like it has the same ring as the others. Take a look:
• "...helping you focus on the road, not the conditions."
• "...letting you concentrate on the drive, not the weather."
Try to make it just as punchy. If you want to post more lines, I'll take a look later tonight.
Just to be clear, the high-def and plug and play headlines are great. You just need a different buzzword for the remaining ad.
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