I have updated my last class ideas (set 1: hotline an set2: the medicine mail shape) Also, I just come up new one, set 3 above. welcome all comments :)
Great job. You've got some nice options here. Below is my response to the sets (in the order shown above).
Set 3: This could work if you tie in the message to be about 'feeling better.' If you wanted to wrap in paper like actual candy, you'd have to create a box for them to be mailed in (= $$$).
Set 2: #1 and #2 in this set still feel like they're the same idea (1 is a multipack and 2 is a single pill). #3 feels like it is a different idea altogether. I still like the idea behind #1 - I just think you'd need to take the idea further for a campaign.
Set 1: This is by far my favorite of your Cigna ideas. This has the potential to be very strong visually and it echoes the benefit of the 24 hour hotline. Of the situations you've shown, I think #1 and #2 are the strongest because people immediately realize that it can be hard to get medical advice when you're out camping or stuck in traffic. The office doesn't seem as immediately recognizable.
Please begin comping Set 1 (# 1 & 2). Please come up with more options for the third piece in this campaign. Let me know if you have questions.
thanks for your comment, and I have come up more idea about the situation 3 (SET 1): - in the train - in the stadium - on the cruise - during the new year festival (Countdown at Time square)
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Great job. You've got some nice options here. Below is my response to the sets (in the order shown above).
ReplyDeleteSet 3: This could work if you tie in the message to be about 'feeling better.' If you wanted to wrap in paper like actual candy, you'd have to create a box for them to be mailed in (= $$$).
Set 2: #1 and #2 in this set still feel like they're the same idea (1 is a multipack and 2 is a single pill). #3 feels like it is a different idea altogether. I still like the idea behind #1 - I just think you'd need to take the idea further for a campaign.
Set 1: This is by far my favorite of your Cigna ideas. This has the potential to be very strong visually and it echoes the benefit of the 24 hour hotline. Of the situations you've shown, I think #1 and #2 are the strongest because people immediately realize that it can be hard to get medical advice when you're out camping or stuck in traffic. The office doesn't seem as immediately recognizable.
Please begin comping Set 1 (# 1 & 2). Please come up with more options for the third piece in this campaign. Let me know if you have questions.
thanks for your comment, and I have come up more idea about the situation 3 (SET 1):
ReplyDelete- in the train
- in the stadium
- on the cruise
- during the new year festival (Countdown at Time square)