1. Ride into the sunset not the courthouse.
Biking’s about the open road, not worrying about what will happen if you have an accident. Take the worry out of riding with insurance for bikers from Liberty Mutual. We’ve got your back.
Join today and receive two years of free pick-up and towing service.
2. Lose your inhibitions not your life savings.
Riding is synonymous with freedom, but there’s nothing liberating about being hauled to court. Liberty Mutual understands biker’s needs, and is there to help you on the road or in court. Ride with a partner who’s got your back.
Join today and receive a $50 gas card for use at Shell stations nationwide.
3. Burn rubber not money.
Tearing down the highway is a thrill. Tearing through your savings is a nightmare. Liberty Mutual knows that bikers need insurance that’s easy, complete, and affordable. Take to the road with a partner who’s got your back.
Join today and receive 2 months of coverage free.
Like where you're going with this. Just think you need to be more clear. Right now, it feels like your working on two ideas - lawsuit and bike crash. I think it will be more cohesive if you choose one and roll with it.
ReplyDeleteThe third headline is more expected. Can money become something else? Another way to say money? A methphor for money? Retirement fund? Rainy day fund? Kid's college fund? Please present more options for the third headline.
Also, you could punch up the headlines a bit with punctuation. (i.e. Lose your inhibitions. Not your life savings.)
I like the 'partner' idea, too. Can you twist that a little more? Since some bikers ride together as a group can Liberty Mutual become your 'riding partner'?
Lastly, I think you could tighten up the body copy a bit more and tweak the offers so they relate closer with the copy (i.e. no shell gas card)...
Let me know what you think.
Agreed. I like the puncutation idea alot, and the partner idea too. I agree that "money" is flat and needs to be juicier. I'll kill the gas card, and replace with something better.
ReplyDeleteThanks!