Hi!Megan here is the info that im gonna put in DM.
Basic Smoke Alarm
Battery operated smoke alarm with mute feature silences nuisance alarms from cooking smoke or shower steam. Single button also tests alarm functions. Easy access battery drawer: no need to remove alarm from ceiling to change battery. 10-year limited warranty. Meets UL standards.
This smoke & fire alarm is for you if:
• You want basic protection from fire
• You want to easily mute unwanted alarms with the press of a button
find out more at firstalertstore.com
Attached is how it's gonna look like.
Since your using the basic smoke alarm, you have to make the benefits feel more than basic. No one wants 'basic' protection. So the challenge is to say that First Alert's basic is more than enough to keep you safe. Here's a spin on your copy:
ReplyDeleteEven our Basic Smoke Alarm provides full protection.
The First Alert battery-powered smoke alarm provides reliable protection from smoke and fire. It's never been easier to protect yourself, your family and your belongings.
Keep small mistakes small with alarm features that include:
• Ionization Smoke Sensor: Detects even the smallest smoke particles
• Smoke Alarm Test Button: Tests alarm functions in one step
• EZ Access Battery Drawer: Makes is simple to change batteries
Remember: For maximum protection, change your alarm every ten years.
(Basic Smoke Alarm is covered by a 10-year limited warranty)
Ensure the safety of your household at FirstAlert.com.
And remember to emphasize your offer. You can add a line after the URL that touts the benefit (20% off purchase / free batteries...)
ReplyDeleteAs far as art direction goes, the font of your mailer is so graphic and bold. Can you make this side feel just as interesting - possibly with icons or colors?
ReplyDeleteSince everyone knows what a smoke alarm looks like (and since it's the basic model) you may be able to get around showing it.
Brainstorm ways to tie this side in closer with the big idea of keeping small mistakes small.
Emphasize the CTA / offer area more.
Thank you for all of your suggestions.
ReplyDelete