Tagline: Stay connected with the people you’re connected to.
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MOTHERS DAY
Headline: If mom wanted flowers, she’d have raised roses.
Bodycopy: Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, even catch up on your nephew’s football exploits. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.
Offer: Take 20% of all orders at 1800flowers.com
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THANKSGIVING
Headline: It doesn’t take stuffing and gravy to keep in touch.
Bodycopy: Not everyone can spend their holidays with family and friends, but it shouldn’t take a turkey dinner to keep in touch. Stay connected with a customized website at MyFamily.com. Share photos, record voice messages, and swap stories with people you wish you saw more often, even if they sometimes drive you crazy. It’s easy to use and free to get started. Find out more at MyFamily.com.
Offer: Get 20% off your next grocery bill at Safeway stores nationwide when you invite five people to join your site.
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SEASON’S GREETINGS
Headline: Season’s Greetings are best served in season.
Bodycopy: Busy lives make it hard to keep in-touch with loved ones, but MyFamily.com makes it easy. Post pictures, record voice messages, find new ways to make fun of your kid brother with a customized website that helps you stay connected with family and friends. It’s simple to use and free to start. Don’t’ let another holiday go by. Visit MyFamily.com to learn more.
Offer: Get started today and take 20% off your next purchase online at Target.com.
MOTHER'S DAY
ReplyDelete• I'd find something more compelling than 'football exploits' for the end of the sentence build.
• Maybe instead of 'Go to MyFamily...' you can use 'Visit.' You could probably play off that word, plus it's friendlier (visiting MyFamily.com versus visiting your actual family).
• Still not a fan of 'take' on the offer.
TURKEY DAY
• Maybe shift 'doesn't' to 'shouldn't' in the head. Or 'doesn't have to.' Or flop the line (Stuffing and gravy aren't the only reasons to stay in touch)
• The end of the first sentence is almost identical to the head. Change one or the other.
• Maybe for this offer you can play off inviting people (invite your family to dinner after you invite them to your site)...?
SEASON'S GREETINGS
• Remove hyphen on 'in touch.'
• Seems like you can push the second to last line in the body copy more. 'Don't let another holiday go by' - before what?
• On the offer, 'get started' seems a little vague. Maybe 'sign up today' or 'start connecting with the family today'...