This is looking better. Now that I see the comps, I think the blurred visuals do a nice job of tying in with your campaign. There are a couple things that I think still need work:
• The colors do not match with your microsite. These should be consistent. Can't tell if you've updated the fonts to match the microsite yet, but they should be consistent as well. I know you were trying to match the mailer with Lloyds' current site, but for the purposes of your book, you should match to your campaign colors.
• The text is all centered. One of the comments the professional art directors made about this campaign was that you should work on other layout options besides just centering. The concept and visuals are great—I know you can do something just as interesting with the text.
Keep up the great work and let me know if you have any questions.
Creative Direct explores the the process of Direct Marketing through a series of assignments that encourage students to strategize and execute high-impact direct mail campaigns.
This blog exists to extend collaboration outside the classroom by providing an avenue for students to post and critique their latest work.
Urgh...I don't know what going on with the color..It supposed to be as same as the clients' website as below the link
ReplyDeletehttp://www.lloydstsb.com
This is looking better. Now that I see the comps, I think the blurred visuals do a nice job of tying in with your campaign. There are a couple things that I think still need work:
ReplyDelete• The colors do not match with your microsite. These should be consistent. Can't tell if you've updated the fonts to match the microsite yet, but they should be consistent as well. I know you were trying to match the mailer with Lloyds' current site, but for the purposes of your book, you should match to your campaign colors.
• The text is all centered. One of the comments the professional art directors made about this campaign was that you should work on other layout options besides just centering. The concept and visuals are great—I know you can do something just as interesting with the text.
Keep up the great work and let me know if you have any questions.