• Keep the comparison but make it more concise. Get it out in one line.
• Since the tips don't have to be completed in a particular order, bullet instead of numbering.
• What you've got for the offers is good—just delete 'discount' and shorten them up. (i.e. "Warm up with a free hot cocoa at Chevron.")
• Be consistent with punctuation (some of your bulleted copy points have periods, others don't).
• Spellcheck. Get someone to proofread. You've got a few type-os. (i.e. Snowboarding card: "Drive IN a lower gear." Biking card: "Look behind your truck before hopPing in.")
ART DIRECTION COMMENTS:
• Draw more attention to the offers on the back of the cards. Maybe bring the yellow up and place the offer inside? Or make it slightly bolder? You don't need logo and tag on both sides.
• With the current backgrounds, it is difficult to read the text.
• On the back, give the text more breathing room along the sides.
Let me know if you have questions. If you want to take a stab at it and repost for more feedback, that's fine.
Creative Direct explores the the process of Direct Marketing through a series of assignments that encourage students to strategize and execute high-impact direct mail campaigns.
This blog exists to extend collaboration outside the classroom by providing an avenue for students to post and critique their latest work.
COPY COMMENTS:
ReplyDelete• Keep the comparison but make it more concise. Get it out in one line.
• Since the tips don't have to be completed in a particular order, bullet instead of numbering.
• What you've got for the offers is good—just delete 'discount' and shorten them up. (i.e. "Warm up with a free hot cocoa at Chevron.")
• Be consistent with punctuation (some of your bulleted copy points have periods, others don't).
• Spellcheck. Get someone to proofread. You've got a few type-os. (i.e. Snowboarding card: "Drive IN a lower gear." Biking card: "Look behind your truck before hopPing in.")
ART DIRECTION COMMENTS:
• Draw more attention to the offers on the back of the cards. Maybe bring the yellow up and place the offer inside? Or make it slightly bolder? You don't need logo and tag on both sides.
• With the current backgrounds, it is difficult to read the text.
• On the back, give the text more breathing room along the sides.
Let me know if you have questions. If you want to take a stab at it and repost for more feedback, that's fine.