This campaign is just taking the same visual and showing it three different ways. You need to come up with three unique executions. The bike visual feels very see-say and too expected. Go all out. Any motorcycle insurance company can use a pic of a motorcycle - what makes LM unique? Can you try a graphical treatment with the type?
Technical issues: Logo looks fuzzy. Get a better quality file. Put white or lighter background behind address field. Can you do something more visually interesting with the type? Justified feels forced and you have a widow. There is no distinct CTA on the back.
Creative Direct explores the the process of Direct Marketing through a series of assignments that encourage students to strategize and execute high-impact direct mail campaigns.
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This campaign is just taking the same visual and showing it three different ways. You need to come up with three unique executions. The bike visual feels very see-say and too expected. Go all out. Any motorcycle insurance company can use a pic of a motorcycle - what makes LM unique? Can you try a graphical treatment with the type?
ReplyDeleteTechnical issues: Logo looks fuzzy. Get a better quality file. Put white or lighter background behind address field. Can you do something more visually interesting with the type? Justified feels forced and you have a widow. There is no distinct CTA on the back.