MAIL CARD
Front Headline: Opening this card will save you time and money.
Inside Card Headline: Get to your bank without leaving your couch.
Inside Card Bodycopy: Ally is an online bank that won’t make you wait in lines or confuse you with financial double-speak. Our products are simple, our language is straightforward, and our focus is on growing your money, not opening more branches. Visit Ally.com to find out more.
Inside Card Bodycopy/Instructions Headline: Three minutes to better banking.
Instructions:
- Go to Ally.com.
- Select New Account.
- Place the barcode on this card in-front of your webcam.
- An application opens with basic information pre-populated.
- Fill-in the remaining fields.
Ally keeps it quick and easy from the start.
Love the instructions head. For step #4 on the instructions, add 'your' before 'basic.' Consider changing 'basic' to 'contact.' On step #5, 'fill in' has no hyphen.
ReplyDeleteStill think the front and interior heads can be stronger - but you've got the right idea. Can you provide more variations on those two?
For the body copy, can you post the previous round (the longer version)? Just want to compare the two.