CREATIVE DIRECT

Redesign Lloyds mail

2009-08-04T22:24:00.000-07:00

here the redesign for the back side of Lloyds campaign mail;

I think I'm going with the top left, what do you think?

HOW ARE YOU DOING?

2009-08-03T12:06:00.000-07:00

I'm looking forward to seeing everyone's work tonight. Seems like you've all made a lot of progress. Let me know if you have any individual questions about your work.

Cigna - Tay & Brad

2009-08-03T11:27:00.001-07:00

Here are some revisions to our Cigna piece.

Tagline: Proactive care.

Headline for the front: Questions got you queasy?

Subhead for back: Answers may be closer than you think.

Bodycopy: Our 24-Hour Health Information Line gives you 24/7 access to specially trained nurses and an audio library of more than 1,000 health-related topics free of charge. It’s okay to obsess about your health. We do.

Headline for front: Anxiety keeping you up?

Subhead for back:Comfort is as closer than you think.

Headline for front: Sick with worry?

Subhead for back: Relief may be just ten digits away.

Brad/Pla My Family.com

2009-08-02T09:18:00.000-07:00

Here are some revised bodycopy options and some copy for the envelopes for MyFamily.com. PLEASE ignore the pink highlighting.

Revised Mother’s Day card bodycopy:

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, listen to advice from people who’ve been making the same mistakes for 40 years. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, get advice you never even asked for. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, show them you once and for all that you really do have a job. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, get career advice from people who haven’t worked since the Ford administration. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, get career advice from people who spend their days playing shuffleboard.. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Envelopes:

Thanksgiving: Happy Thanksgiving

Season’s Greetings: Holiday Greetings

Mother’s Day: A Mother’s Day Wish

More Marvel Maids

2009-08-02T00:10:00.000-07:00

Don’t look behind your washing machine. Call us.

10 digits from a clean home.

Clean your home by picking up the phone.

The other one ran away.

The other one may have ran away

A clean home is just a call away

You won’t even miss the mess.

Missing something?

There’s another one where this came from.

Some things go missing and never find their way home.

Put out an Amber Alert for your earrings?

Is your junk drawer taking over?

Your junk drawer shouldn’t be a lost and found

One more reason to do something about the mess.

Cleaning alone doesn’t work either.

If what you’re looking for is found behind your washing machine, you might need our help.

If you have to look for the other one, you might need our help.

If you can’t find the other one, call us.

The only thing you’ll miss is the mess.

Let Marvel Maids pros show you the easy way to a cleaner home.

The thing you lost could be closer than you think.

Let marvel maids pros show you the clean home you’ve been looking for.

Approved from class: The other one is just a phone call away.

Let Marvel Maids pros show you the clean home you thought you lost.

More Body:

Let Marvel Maids pros find you an easier way to keep your home clean.

Let Marvel Maids pros help you find an easier way to clean your home.

Let Marvel Maids pros show you the easy way to a cleaner home.

Let Marvel Maids pros show you the quick way to a cleaner home.

Let Marvel Maids pros show you how easy organization can be.

Let Marvel Maids pros organize your home.

Let Marvel Maids pros save you time and money

Let Marvel Maids pros find order in the chaos

Let Marvel Maids pros turn your mess into _____

Let Marvel Maids turn your home into a showplace.

Let Marvel Maids turn your pit into a palace.

Let Marvel Maids turn your pit into a showplace

Let Marvel Maids pros turn your mess into a

TAGLINES:

Wonderfully Clean

Magically Clean

Leave the work to us

Surprise it’s clean

More lines for 3rd Liberty Mutual piece w/Vedang

2009-08-01T00:21:00.000-07:00

The current line: Burn up the road. Not your pay check.

Some new options:

Your helmet protects your head. Our insurance protects your wallet.
Too bad insurance doesn’t have to pay attention to the speed limit
You follow the rules of the road. Insurance should follow your rules.
Focus on burning up the road. Not your finances.
Riding should be about burning up the road. Not your finances.
Riding’s about burning up the road. Not your paycheck.
Riding’s about freedom. Not big bills.
Riding’s about big thrills. Not big bills.
Ride for the thrills. Not the bills.
You ride for the freedom. Don’t get bogged down by bills.
You ride for the freedom. We’ll free you to enjoy it.
Let go of your inhibitions. Not your life savings.
The only thing you want to see go up is the speedometer. Not your insurance bill.
Rev up your engine. Not your expenses.
Raising hell doesn’t have to raise your expenses.
Crank up your engine. Not your insurance bill.

website interface mayflower

2009-07-31T22:54:00.001-07:00

mayflower letter option1 (vedang)

2009-07-31T22:51:00.000-07:00

Tay and Liana's Ikea

2009-07-30T22:50:00.003-07:00

FRONT:

Little assembly required.

BJURSTA table:

Head: For the uninvited guests.

Subhead: In case mom and dad decide to drop by for dinner, be prepared with a convenient table that is ready for use anytime.

INGOLF chair:

Head: For the spontaneous game of musical chairs.

Subhead: It’s nice to have an extra chair – or two – are strong enough to stand up to more than one person fighting over them.

VARD storage cabinet:

Head: For the apartment with less space than a cardboard box.

Subhead: Living in the city means you learn to be flexible with space. Having furniture that can be used as several pieces is just genius.

Liana and Pla's revised Lloyds TSB

2009-07-30T22:50:00.001-07:00

Lloyds:

Ad1:

Front: Your money can do many things.

Pull out: Including grow.

Subhead: Lloyds TSB can help you manage your money and learn to focus on what you really want in life.

Get $20 today when you open a student checking account.

Back of card:

Manage your money easily with our helpful tools. Open an account and you qualify for:

Free text alerts when your balance is getting low
Our Save the Change program that helps you hold onto your pennies
Savings and budget calculators to manage your spending

CTA: Focus on your goals at lloydstsb.com.

TAG: Reach your goals.

Ad 2:

Front: managing your money can be easy.

Pull out: When you can see your goal.

Subhead: By opening an account with Lloyds TSB you can see how quickly your money can grow.

Open an account today and receive and extra $20.

Back of card:

Helpful ways to ensure you have control of your growth. We don’t call them discounts, we prefer perks:

Discounts at 4,000 hostels around the world
35 free music downloads from eMusic
Free texts alerts when your balance is getting low

CTA:Learn how to make you money thrive at lloydstsb.com

TAG: Reach your goals.

Ad 3:

Front:

Be the kind of person who makes money.

Pull out: And knows how to keep it.

Subhead: Manage your money wisely with Lloyds TSB and hold on to what you earned.

Open an account and receive and extra $20.

Back of card: Ensure that you hold on to your money with these helpful tools:

$200 interest-free overdraft protection
Our Save the Change program that helps you hold on to your pennies
Commission-free foreign currency

CTA: Hold on to you money at lloydstsb.com

TAG: Reach your goals.

Liana and Pla Merry maids

2009-07-30T19:46:00.001-07:00

Merry Maids:

Front of box 1:

Leave the mess to us.

End of door hangers:

Repeat.

Front of box 2:

Let us do your dirty work.

End of door hangers:

Refresh.

Front of box 3:

We clean up your life.

End of door hangers:

Start over.

Liana -RainX copy revised again

2009-07-30T19:38:00.001-07:00

RainX

New tag: Go places.

LEFT

Headline: The blade that’s right for your adventure.

Subhead: RainX wants you to be able to see the road and know where you are going. Log onto yourclearadventure.com to read our blog about the traveling conditions and great scenery on our route. Leave soon to beat the traffic.

RIGHT:

Headline: Enjoy the road and even the pit stops.

Subhead: Follow our online map to pick up traveler’s tips and discounts along the way. Now grab your coat and hit the road.

STARTER CARD:

Snow is beautiful, rain is mysterious and sleet is just annoying. Be prepared for the worst of what Mother Nature can dish out. We’ve taken care of your vision so you can see the road in any type of weather.

Begin with 20% off wipers that wont let you down.

MUD:

Getting stuck in the mud can ruin a great day. To prevent wasting your weekend stuck in the dirt, follow these rules when playing on the mud:

Look behind your truck before jumping in
Go easy on the gas when starting your car
Bring a raincoat in case your pushing the car

Get your free car wash and hope is cleans your car.

SNOW: Wind burned skin is the mark of a true weekender. Don’t let the snow that makes for great powder keep you from hitting the slopes. Ensure that you can shred as long as you want by following these tips:

Always carry your snow chains in the car
Drive at a lower gear when on packed snow
Take the curves slow and easy

Get some hot cocoa from the nearest gas station and try to stay warm.

RAIN:

Getting stuck in the rain while hiking can put a damper on your fun. So can getting stuck in really heavy rain while trying to get there. Prevent getting mad at Mother Nature by following these tips:

Slow down in heavy rain
Turn on your headlights
Pullover on the road and wait for the rain to let up

Enjoy 20% off a hot dinner as a reward for making it through the rain.

PECHA KUCHA TONIGHT

2009-07-30T14:21:00.000-07:00

@ the AutoDesk Gallery on

1 Market Street, 2nd Floor
San Francisco, CA

Doors open at 7:30, presentations start @ 8:20

Does it look like a toaster now?

2009-07-29T14:49:00.001-07:00

Do i still need to have a toast or just a smoke is enough? Thanks.

2009-07-27T01:45:00.001-07:00

2009-07-27T01:45:00.000-07:00

Liberty Mutual, Brad/Tay

2009-07-27T01:35:00.001-07:00

here's three postcards for liberty mutual. I use nice bikes' images for visual because I thought biker's lovers would love to keep these postcards.

Dell copy / Brad and Ming

2009-07-26T22:49:00.000-07:00

1: at play

Smaller than your headphones, with room for a symphony.

Meet the Mini 10 and the Mini 10V. Full of features, but light on price, it’s the mobile entertainment system that includes:

A keyboard 92% the size of a traditional keyboard for easy typing
A beautiful 10.1” display with 16.9 aspect ratio
Next generation WiFi connectivity
A multi-touch trackpad
Built in GPS
7 colors to choose from

Find out more at

dell.com/mini10

Purchase a Mini 10 or Mini 10V and get 3 months of AT&T wireless service free.

1: at work

Get more out of your briefcase.

Meet the Mini 10 and Mini 10V. The mobile workhorse that leaves room on your lap for your lunch, and includes:

A keyboard 92% the size of a traditional keyboard for easy typing
A beautiful 10.1” display with 16.9 aspect ratio
Next generation WiFi connectivity
A multi-touch trackpad
Built in GPS
7 colors to choose from

Find out more at

dell.com/mini10

Purchase a Mini 10 or Mini 10V and get a free carrying case.

1: at school

Heavy reading is easier to handle at 3lbs.

Meet the Mini 10 and Mini 10V. The classroom companion that’s up for any all-nighter and includes:

A keyboard 92% the size of a traditional keyboard for easy typing
A beautiful 10.1” display with 16.9 aspect ratio
Next generation WiFi connectivity
A multi-touch trackpad
Built in GPS
7 colors to choose from

Find out more at

dell.com/mini10

Purchase a Mini 10 or Mini 10V and get 10% the purchase of a wireless printer from Dell.

IKEA COVER

2009-07-26T18:57:00.000-07:00

front and back cover

IKEA

2009-07-26T18:55:00.000-07:00

sorry something's wrong with the first one I posted

IKEA

2009-07-26T18:43:00.001-07:00

here's ikea that I work with Liana.

This set is for kitchen.

I attached 4 pages with front and back cover.

updated pla and Liana's Lloyds bank (after put new line)

2009-07-26T07:47:00.000-07:00

Liana and Pla's revised Lloyd's lines

2009-07-25T10:08:00.000-07:00

**Everywhere it shows a $ I am meaning to put the symbol for pounds. I just don’t know where to find it on my computer.

Front before pull out:

Managing your money can be easy.

Pull out:

When you can see your goal it seems effortless.

Sub head: Lloyds TSB can help you manage your money and learn to focus on what you really want in life.

Discount: Open an account and receive and extra $20.

Back of card:

Lloyds TSB helps you manage your money the way you like:

Free text alerts when your balance is getting low.
Save the Change program that helps you save every time your use your Debit Card.
Savings and Budget Calculator to manage your spending.

CTA: Visit lloydstsb.com to learn how to focus on your goal.

TAG: Reach your goals.

Front:

Your money can do many things in a bank.

Pull out: One of which is grow.

Subhead: By opening an account with Lloyds TSB you can see how quickly keeping your money in one place can make it grow.

Discount: Open an account and receive and extra $20.

Back of card:

Lloyds TSB gives likes to help you wherever we can:

Discounts at 4,000 hostels around the world.
35 free music downloads from eMusic.
Free text alerts when your balance is getting low.

CTA: Visit lloydstsb.com to learn how to make your money thrive.

TAG: Reach your goals.

Front:

Be someone who makes money.

Pull out:

Be the person who knows how to keep it.

Sub head:

Manage your money wisely with Lloyds TSB and you can earn the respect you deserve.

Discount: Open an account and receive and extra $20.

Back of card:

Lloyds TSB can help you earn the respect and money you have worked so hard to get:

$200 interest-free overdraft protection.
Save the Change program that saves you money every time you use your Debit Card.
Commission free foreign currency.

CTA: Visit lloydstsb.com to learn how to earn respect.

TAG: Reach your goals.

2009-07-24T20:57:00.000-07:00

Revised.

2009-07-24T20:48:00.001-07:00

Mayflower letter that goes with stickers and mouse pad in the envelop.

re-posting pla's bed bath&beyond campaign

2009-07-24T10:36:00.001-07:00

Sorry for re- post, here is the better file for bed bath and beyond campaign. Please ignore the first one..that's wrong color

updated pla's self promo

2009-07-24T10:34:00.000-07:00

SELF PROMOTION

2009-07-24T00:01:00.001-07:00

Updated pla's bed bath and beyond

2009-07-23T23:44:00.000-07:00

Here is the bed bath and beyond campaign that I have done so far. For the mail, I have designed to use a tag as the mailer. Then, I will put the folding plastic paper inside. And I think about tag-line about " the simple of organizing"

Marvel Maids lines

2009-07-23T20:58:00.001-07:00

Brad wrote lines for my Marvel Maids DM.

They are:

Missing something in all the mess? Let our pros help you find it.
We've got more than what you were looking for.
Find more than what you're looking for.
We've got what you're looking for. Call Marvel Maids to find out what else our pros can uncover with a thorough cleaning.
The other one is just a phone call away. Let Marvel Maids pros show you the clean home you thought you lost.
Lose something? Let Marvel Maids pros uncover the clean home you thought was gone forever.
A clean home is easier to find. Marvel Maids cleaning pros are just a phone call away. Let them show you the clean home you thought was gone for good.

2009-07-23T13:31:00.000-07:00

3rd one for liberty mutual.

(Brad and vedang)

2009-07-22T12:07:00.001-07:00

Brad and me talked about the Liberty Mutual insurance.

These are the pieces to start with. I heard he showed scribbles in class.

These are the comps.

2009-07-20T20:42:00.001-07:00

DM piece 3.

Yellow Pages

Motorcycle Insurance revisited

2009-07-20T14:01:00.000-07:00

Vedang and I met Friday evening and discussed some new ideas for Liberty Mutual motorcycle insurance. I will discuss them in greater detail tonight, but suffice to say it involves three pieces: one targeted more towards urban scooter commuters; one for older bikers (chopper set); and another towards younger sport bikers - BUT the issues we address in the copy can appeal to any rider.

Here is the copy:

Scooter Commuters

Headline: One less thing to worry about as he pulls away.

Body: The only thing you should have on your mind in the morning is how late you’re going to be. Ride confidently with Liberty Mutual motorcycle insurance. We’ve got policies and plans for every kind of bike and every kind of rider. If it’s got two wheels, we’re all over it. So rev up and keep your mind on the road. We’ll mind the rest.

Tag: Liberty Mutual Motorcycle Insurance. We’ve got you covered.

Offer: Take $20 off your commute with a Shell gas card when you sign-up for a one year motorcycle policy from Liberty Mutual.

Old Biker

Headline: Raise hell all the way into the sunset.

Body: Riding’s a lifestyle, not a passing interest. Take care of your bike and it will take care of you for years to come. Liberty Mutual motorcycle insurance helps you protect every inch of your ride even the 5’10” inches of crusty old biker riding it. Just because your back gives out on you, doesn’t mean your bike will. Neither will we.

Tag: Liberty Mutual Motorcycle Insurance. We’ve got you covered.

Offer: Receive a free roadside emergency kit when you sign up for a one year motorcycle policy from Liberty Mutual.

Young Sport Bike

Headline: Burn up the road not your bank account.

Body: Good things go fast. But it’s more fun to tear through the open road than your wallet. Liberty Mutual motorcycle insurance has plans and prices to suit every kind of biker – from weekend warriors to lifelong outlaws. Whether safe in bank, or safer in your saddle bags we’ll help you hold onto your money a little longer.

Tag: Liberty Mutual Motorcycle Insurance. We’ve got you covered.

Offer: Get a free travel toolkit when you sign up for a one year motorcycle policy with Library Mutual.

2009-07-20T01:10:00.001-07:00

ALLY BANK DM

2009-07-19T22:57:00.000-07:00

DM, yellow pages

Pla and Liana's Merry maids lines so far.

2009-07-19T11:44:00.000-07:00

Here are the first round of lines. Comments welcome.

You work all week to keep your house clean or we clean it all in one day.

Let the mess pile up, or let us pile up the mess for you.

We can keep your days clear.

TRASH:

Leave the smelly stuff to us.

Leave the wrinkly nosing stuff to us.

Leave the stinky stuff to us.

Leave the less appealing cleaning to us.

It wont pile up if you let us do it for you.

Don’t stress yourself with your mess. Let us clean it up.

Leave the mess to us.

We can handle the smell. You don’t need to worry about it

We will leave the smell of cleaners in your house.

The only smell you will smell when we leave is of cleaner.

Lemon is all you will smell when we leave.

Lemon is the only smell we leave behind.

Merry maids. Let us do the dirty work.

Don’t let the work pile up. Let us clean it for you.

Let it pile up. We will leave it clean for you.

Let it pile up. We will take care of all of it for you. No matter how big the mess.

We can leave your house smelling like lemon even if you can’t keep it looking clean.

We leave you housing clean and fresh, even if you don’t.

LAUNDRY:

Only we can fold your clothes the way you like them, even if you don’t keep them folded.

If you want to wait for us to fold them again, that’s fine.

It might not smell fresh when you leave it, but it will when we leave it.

Fresh is what we focus on.

Fresh is our middle name.

Fresh is just one of our mantras.

We can find that missing sock.

Let us find your lucky shirt.

You hate doing it, we hate leaving them dirty.

You throw them on the floor, we clean up your floor.

Throw them anywhere you want. We will make it look like it never happened.

We will make it look like it never happened.

Leave it to us, and you will forget it ever happened.

Let us help you forget.

Start over fresh each week with us.

DISHES:
Sparkling is our specialty.

Shiny is our specialty.

We like the smell of old food even less than you do.

Leaving you sparkling and clean for the next week of mess.

Give us an hour we will give you a clean kitchen.

Let us do your dirty work.

We are your cleaning fairies.

The little cleaning elves.

The magic you never see.

We make sure you start fresh each week.

Even if you don’t stay that way, we will start you fresh each week.

It’s like having your mom living with you, except she’s not.

Like having mom live with you without the nagging.

Your mom refuses to clean for you anymore, but we wont.

Mom doesn’t do your dishes anymore, but we do.

We aren’t mom, but we clean just as good.

You’re not a teenager anymore, even if you house looks like it. Let us clean it like your mom used to.

Dell Scale 1:1 DM

2009-07-18T22:05:00.001-07:00

Liana's new lloyd's lines

2009-07-18T16:45:00.001-07:00

I was a little confused about the comments I received on this one. You wanted me to change the first headline to be two separate sentences, but you didn't on the other two?

Am I supposed to do a fourth for the 000 one? Is the incentive going to be $20 on all four?

I changed it accordingly, let me know what you think.

Thanks

Front before pull out:

Managing your money can be easy.

Pull out:

When you can see your goal its even easier.

Sub head: Lloyds TSB can help you manage your money and learn to focus on what’s important in life.

Visit lloydstsb.com to learn how to reach your goal.

TAG: Reach your goals.

Front:

Your money can do a lot of things,

Pull out: including grow.

Subhead: See how quickly your money can increase by opening an account with Lloyds TSB today.

Visit lloydstsb.com to learn how to make your money thrive.

TAG: Reach your goals.

Front:

Be someone who makes money,

Pull out:

and knows how to keep it.

Sub head:

Manage your money wisely with Lloyds TSB and you can earn the respect you deserve.

Visit lloydstsb.com to learn how to earn respect.

TAG: Reach your goals.

Liana's New Boost Lines

2009-07-18T15:08:00.001-07:00

Ad 1:

Respect yourself in the morning, at night and on weekends.

Boost Mobile Pay as you Go phones don’t limit the amount of calls you make on your phone. With no contracts you never pay for more than you want. Respect yourself and your minutes.

Tag: Talk Responsibly.

DISCOUNT: Purchase 30 minutes and we will add another 60 minutes to your phone. Respect that.

Ad 2:

Take it one day at a time. At 10 cents a minute.

Learning to control your spending is a step forward in the right direction. With Boost Mobile Pay as you Go phones you aren’t limited by contracts, fees or unwanted minutes. Regret yesterday, not today.

Talk Responsibly.

DISCOUNT: Recommend 3 friends to Boost and receive 3o minutes added to your phone. Regret nothing.

Ad3:

Free yourself from weakness, and your excess minutes.

Boost Mobile Pay as you Go Phones don’t limit your talking time by making you be part of a contract. You only pay for the minutes you want to use. Free yourself and get control of your life all at the same time.

Talk Responsibly.

DISCOUNT: Get more minutes to enjoy. Purchase an hour of talking time and receive another 2 hours added by us. Enjoy your freedom.

Liberty Mutual Motorcycle Insurance Revised

2009-07-15T15:32:00.000-07:00

1. Ride into the sunset not the courthouse.

Biking’s about the open road, not worrying about what will happen if you have an accident. Take the worry out of riding with insurance for bikers from Liberty Mutual. We’ve got your back.

Join today and receive two years of free pick-up and towing service.

2. Lose your inhibitions not your life savings.

Riding is synonymous with freedom, but there’s nothing liberating about being hauled to court. Liberty Mutual understands biker’s needs, and is there to help you on the road or in court. Ride with a partner who’s got your back.

Join today and receive a $50 gas card for use at Shell stations nationwide.

3. Burn rubber not money.

Tearing down the highway is a thrill. Tearing through your savings is a nightmare. Liberty Mutual knows that bikers need insurance that’s easy, complete, and affordable. Take to the road with a partner who’s got your back.

Join today and receive 2 months of coverage free.

Laughing Cow Revised

2009-07-15T15:29:00.000-07:00

1. Brown bagging for the desk set.

Take something new to work. The Laughing Cow Gourmet Cheese and Baguettes are a delicious French snack you can enjoy anytime anywhere – at work, at play, at home.

Take $.50 off your purchase of the The Laughing Cow Gourmet Cheese and Baguettes

2. The perfect cheese for your one o’clock conference call.

Working through lunch doesn’t mean you have to have to sacrifice good taste. The Laughing Cow Gourmet Cheese and Baguettes is a delicious, low calorie snack that can make lunch at your desk feel like a picnic in the park – just leave the wine at home.

Buy two packs of the The Laughing Cow Gourmet Cheese and Baguettes and get one free.

3. Gourmet snacking in your briefcase.

Good taste doesn’t go on hiatus from 9 to 5. The Laughing Cow Gourmet Cheese and Baguettes brings a touch of France to snack time. Skip the vending machine and choose a wholesome, low calorie treat.

Take $1 off the purchase of any two Laughing Cow cheese products.

Ally Mailer Revised

2009-07-13T15:19:00.000-07:00

Here is revised copy for the "purple" Ally mailer.

MAIL CARD

Front Headline: Opening this card will save you time and money.

Inside Card Headline: Get to your bank without leaving your couch.

Inside Card Bodycopy: Ally is an online bank that won’t make you wait in lines or confuse you with financial double-speak. Our products are simple, our language is straightforward, and our focus is on growing your money, not opening more branches. Visit Ally.com to find out more.

Inside Card Bodycopy/Instructions Headline: Three minutes to better banking.

Instructions:

Go to Ally.com.
Select New Account.
Place the barcode on this card in-front of your webcam.
An application opens with basic information pre-populated.
Fill-in the remaining fields.

Ally keeps it quick and easy from the start.

2009-07-13T11:57:00.000-07:00

RAIN.X twitter page

Liana and Vedang

Liana Plummer's Cigna

2009-07-12T23:41:00.001-07:00

Hi guys. I need some art direction help. I have an idea to have my DM wrapped in Bubble wrap, foam and styrofoam peanuts to express the idea of the need to not protect yourself anymore because you have Cigna insurance. I have a few lines, but am stuck on how to execute the idea with the materials I want to use.

Front: Taking the "what if" out o healthcare.

Inside: The ER is no place to worry about insurance.

No body copy yet

Tag: Preventative Protection

Any ideas?

Pla and Liana's lloyd Copy changed

2009-07-12T23:37:00.001-07:00

I made a few changes. Let me know what you think.

Front before pull out:

Managing your money can be easy,

Pull out :

when you can see your goal.

Sub head: Lloyds TSB can help you manage your money and learn to focus on what’s important in life.

Visit lloydstsb.com to learn how to reach your goal.

Front:

Your money can do a lot of things,

Pull out: including grow.

Subhead: See how much money you can grow by opening an account with Lloyds TSB today.

Visit lloydstsb.com to learn how to nurture your money.

Front:

You admire someone who makes money,

Pull out:

and knows how to keep it.

Sub head:

Manage your money wisely with Lloyds TSB and you can earn the respect you deserve.

Visit lloydstsb.com to learn how to earn respect.

TAG: Predict your future.

Liana Plummer's RainX Copy changed

2009-07-12T23:11:00.000-07:00

I changed a couple of things, including one of the headlines. Any comments would be great.

TAG: The Blade that’s right for your adventure.

FRONT

Clear the way for your weekend adventure.

LEFT INNER SIDE

HEADLINE:

Don’t forget your backseat driver.

SUB HEAD:

RainX wants you to be able to see the road and know where you are going. Log onto yourclearadventure.com to read blogs about the traveling conditions and great scenery on our route. Leave soon and you can beat the traffic.

RIGHT INNER SIDE

HEADLINE:

RainX wont need to make pit stops.

SUBHEAD:

Follow our map online and you can pick up traveler’s tips and discounts at each stop for restaurants, hotels and gas stations. Now grab your shades and hit the road.

Starter Card:

Snow is beautiful, Rain is mysterious and sleet is just annoying. Being prepared for the worst of what Mother Nature can give you will ensure you have a great weekend. We’ve taken care of your vision. With RainX wipers you wont have to worry about seeing the road in any type of weather.

Your adventure begins with 20% of wipers that won’t let you down.

MUD:

Getting stuck in the mud can ruin a great day. To prevent wasting your weekend stuck in a dirt road follow these rules when playing in mud:

Look behind your truck before jumping in.
Be easy on the gas when starting the car.
If nothing works then sit back and relax, tell stories and wait for the weather to dry out.

Get a free $15 gas card and try to wash all the mud off.

Snow:

When wind burned skin is the mark of a true weekender. Don’t let the snow that makes for great powder keep you from hitting the slopes. To ensure you can shred as long as you want on the weekends follow these tips:

Carry your snow chains in the car.
Drive at a lower gear when on packed snow.
Don’t stress. The slopes will wait for you.

Gets some hot cocoa from the nearest Chevron and try to stay warm.

Rain:

Getting stuck in the rain while hiking can put a damper on your fun. So can getting stuck in really heavy rain while trying to get there. To prevent getting mad at Mother Nature follow these tips:

Slow down in heavy rain.
Turn on your headlights.
Know you car can handle the weather a lot easier than you can.

Enjoy 20% of a hot dinner as a reward for making it through the rain.

2009-07-12T13:59:00.001-07:00

ICONS for my Mayflower campaign

2009-07-12T13:55:00.000-07:00

That is the sticker for my Mayflower DM

REAL ALLY BANNER ADS SPOTTED ON HUFFINGTON POST

2009-07-09T11:02:00.000-07:00

Smoke Alarm information.

2009-07-08T23:22:00.000-07:00

Hi!Megan here is the info that im gonna put in DM.

Basic Smoke Alarm

Battery operated smoke alarm with mute feature silences nuisance alarms from cooking smoke or shower steam. Single button also tests alarm functions. Easy access battery drawer: no need to remove alarm from ceiling to change battery. 10-year limited warranty. Meets UL standards.

This smoke & fire alarm is for you if:

• You want basic protection from fire

• You want to easily mute unwanted alarms with the press of a button

find out more at firstalertstore.com

Attached is how it's gonna look like.

Brad Donnell's Rain-X icons

2009-07-08T18:12:00.000-07:00

Three icons for myfamily.com

2009-07-08T16:29:00.000-07:00

Above are my three icons for myfamil.com

I'm sorry for the image, I don't know what happened with the flipping..

about Lloyds bank copy work

2009-07-08T16:27:00.000-07:00

BELOW ARE COPY FOR LLOYDS BANK FROM LIANA AND PLA:

Front before pull out:

Managing your money can be easy,

Pull out :

when you can see your goal.

Sub head: Lloyds TSB can help you manage your money and learn to focus on what’s important in life.

Visit lloydstsb.com to see how you can be in control of your life.

See what it could be in your future.

Front:

Your money can do a lot of things,

Pull out: including grow.

Subhead: See how much money you can grow by opening an account with Lloyds TSB today.

Visit lloydstsb.com to see how you can be in control of your life.

See what it could be in your future.

Front:

Ear Respect,

Pull out:

Earn a life.

Sub head:

Manage your money wisely with Lloyds TSB and you can earn the respect you deserve.

Visit lloydstsb.com to see how you can be in control of your life.

See what it could be in your future.

2009-07-08T16:13:00.000-07:00

Here are my Lloyds TSW bank layout, but I dont know what wrong about the color after I uploaded them through the blog..Actually, It's gold gradient with blue color.

Thanks

MyFamily.com - Pla and Brad

2009-07-08T14:15:00.001-07:00

Here is the revised copy for the Mother's Day, Thanksgiving and Season's Greetings cards.

Thoughts?

Tagline: Stay connected with the people you’re connected to.

_____________________________________________________________________

MOTHERS DAY

Headline: If mom wanted flowers, she’d have raised roses.

Bodycopy: Give her something she really does want – to hear from you more often. Stay connected with mom, dad, and even your crazy great-aunt at MyFamily.com. Post pictures, record voice messages, even catch up on your nephew’s football exploits. It’s free to get started, and easy to use. Go to MyFamily.com to find out more.

Offer: Take 20% of all orders at 1800flowers.com

__________________________________________________________________

THANKSGIVING

Headline: It doesn’t take stuffing and gravy to keep in touch.

Bodycopy: Not everyone can spend their holidays with family and friends, but it shouldn’t take a turkey dinner to keep in touch. Stay connected with a customized website at MyFamily.com. Share photos, record voice messages, and swap stories with people you wish you saw more often, even if they sometimes drive you crazy. It’s easy to use and free to get started. Find out more at MyFamily.com.

Offer: Get 20% off your next grocery bill at Safeway stores nationwide when you invite five people to join your site.

___________________________________________________________________

SEASON’S GREETINGS

Headline: Season’s Greetings are best served in season.

Bodycopy: Busy lives make it hard to keep in-touch with loved ones, but MyFamily.com makes it easy. Post pictures, record voice messages, find new ways to make fun of your kid brother with a customized website that helps you stay connected with family and friends. It’s simple to use and free to start. Don’t’ let another holiday go by. Visit MyFamily.com to learn more.

Offer: Get started today and take 20% off your next purchase online at Target.com.

My CIGNA campaign

2009-07-08T02:29:00.000-07:00

here're all pieces of my cigna campaign. Hope the third one (oxygen mask) works OK. :)

mING, BRAD AND VEDANG'S ALLY Phone skin

2009-07-08T02:13:00.000-07:00

Let us know what you think about these 4 pieces.

Thanks

2009-07-08T02:12:00.000-07:00

mING, BRAD AND VEDANG'S ALLY Laptop sticker

2009-07-08T02:11:00.001-07:00

MING, BRAD AND VEDANG'S ALLY DM

2009-07-08T02:09:00.001-07:00

Please let us know what you guys think.

Thanks

MING< BRAD AND VEDANG'S ALLY BANK BANNER

2009-07-08T02:02:00.000-07:00

my CIGNA first one

2009-07-07T23:09:00.000-07:00

here's my first piece of CIGNA campaign. Hope everyone likes it :)

Rain-X Line

2009-07-07T15:27:00.000-07:00

Here are the revised Rain-X lines per the feedback last night.
I am having a tough time with the second one. Here you can see I've included a few options for review.

EASY TO INSTALL (tab closure)

Outside: Plug and play technology for your windshield.

Inside: Rain-X Latitude Wipers just snap and lock into your standard or curved wiper blades – allowing you to tackle the roughest conditions head-on.

Offer: Take 20% off your purchase of Rain-X wipers.

ICE RESISTANT (coin scratch)

Outside: ???? Cutting-edge materials to get you through real-world scrapes.

Inside:
Rain-X Latitude Wipers have a durable, rubber-encased, frame that resists ice, and anything else Mother Nature can dish out – helping you power through the coldest winter months.

Built with a durable, rubber-encased frame, Rain-X wipers are impervious to ice and anything else Mother Nature can dish out –powering your drive through even the coldest winter months.

Ice resistant Rain-X Latitude wipers are built with a durable rubber encased frame that’s impervious to ice, heat, anything Mother Nature can dish out – powering your ride through the coldest winter conditions without even a scratch.

Rain-X Latitude Wipers are built with a durable, rubber encased frame and thermal resistant synthetic rubber that makes them impervious to ice and keeps them from warping in excessive heat.

Rain-X Latitude Wipers are encased in thermal-resistant, synthetic rubber that makes them impervious to ice and sun damage – powering your drive through any extreme nature can dish out.

Rain-X Latitude Wipers are encased in thermal-resistant, synthetic rubber that makes them impervious to ice and sun damage – helping you keep your eye on the road, not the thermostat.

Rain-X Latitude Wipers are encased in thermal-resistant, synthetic rubber that makes them impervious to ice and sun damage – letting you concentrate on the drive, not the weather

. Rain-X Latitude Wipers are encased in thermal-resistant, synthetic rubber that makes them impervious to ice and sun damage – pushing

Get a free Rain-X Visibility Pack when you purchase two or more Rain-X Latitude Blades.

HIGH PERFORMANCE (peel up)

Outside: Hit the road in hi-def.

Inside: Rain-X Latitude wipers have a unique, contoured design that ensures a great view under any circumstances – helping you focus on the road, not the conditions.

Offer: Get 20% off your purchase of Rain-X Original Glass Treatment.

iCons (Individual assignment)

2009-07-06T21:18:00.000-07:00

Here are the icons for First Smoke Alarm.

Liana and Vedang (rain.x)

2009-07-06T19:29:00.000-07:00

NICE WORK

2009-07-05T20:26:00.000-07:00

Thanks to everyone who has posted so far. It's great to see your work in progress. You can see my feedback in the comments section.

For those of you who have not posted yet, please do so before tomorrow night's class.

my redesign

2009-07-05T01:46:00.000-07:00

Here are my updated Lloyds bank about the design, I have changed color and picture in the campaign above.

my progress work

2009-07-05T01:39:00.000-07:00

I have updated my last class ideas (set 1: hotline an set2: the medicine mail shape) Also, I just come up new one, set 3 above. welcome all comments :)

my progress work

2009-07-05T01:28:00.000-07:00

here's my idea for Cigna. I combined the benefit of Cigna which is 24 hrs health line with phone devices.

PDF online publishing

2009-07-01T21:47:00.000-07:00

Test from a classroom.

http://www.scribd.com/

another one :-)

http://issuu.com/

PROJECTS IN PROGRESS:

2009-07-01T15:56:00.000-07:00

Use these client names for appropriate tags.

• RAIN-X

• ALLY

• CIGNA

• PERSONAL

WELCOME TO THE CREATIVE DIRECT BLOG.

2009-07-01T15:26:00.000-07:00

POST YOUR PROGRESS: Share updates of your work in between class sessions. Work in progress is fine. Just snap a screenshot. Or copy / paste headlines into a new post.

TAG YOUR POSTS: Indicate the name of the respective client and your own name in the 'labels' field (IN ALL CAPS). For personal campaigns, tag 'personal.' (This will allow us to easily reference the work for each project—and determine who is working on what)

GET FEEDBACK: Provide critiques of your fellow students' work. Likewise, you will receive constructive criticism on your own.

COLLABORATE: Use this blog as a way to connect with other students in the class. If you're an art director, ask for copy help from the writers. And vice versa.

POST FREQUENTLY. CHECK IN OFTEN.